Vehicle decals as a marketing tactic have grown over the years, from small bumper stickers to 3d stickers that can wrap the whole vehicle. Many businesses often overlook the importance of custom truck decals as they focus more on other tactics. But, custom decals or stickers are one of the oldest marketing tactics of businesses and are still relevant today in the day and age of social media.
Vehicle decals are considered only for businesses dealing in logistics, road assistance or delivery, but that is not the case. Here are some benefits of custom decals that prove that every business needs vehicle decals for their marketing.
1. Advertisement on Wheels
Unlike other marketing means, custom truck decals or vehicle stickers are not restricted to one place. They go wherever you and your business go. Thus your business name and information is displayed all the time, no matter where you travel. Also, if the stickers are creative enough, they might entice prospective clients to reach out to you and help you stand out from the crowd.
2. Promotes Word of Mouth
If your custom decals are creative enough and provide a clear message, then they will demand the attention of your audience. A good bumper sticker or custom decals is like updating your status on LinkedIn because back in the day, people used them to communicate their beliefs and personalities. This makes the stickers a good conversation starter and ice breaker for some. This attracted attention will drive word of mouth, which is the best form of marketing there is.
3. Captures a Wide Audience
A car with a custom decal on top is visible to anyone and everyone on the road. This type of marketing is not limited to a specific demographic or a geographical location. Creative custom decals attract people of all age, gender, ethnicity and professions, which makes vehicle decals a universal marketing approach.
Custom truck decals or vehicle decals are very affordable and cost-effective. If done right, the returns on a one-time investment are great, and the stickers do last a very long time. The budget for custom decals is very flexible as the price starts from a meagre range and goes as high as your creativity goes.
5. Long Life
Vehicle decals have a very long life, unlike billboards or advertisements; there are no recurring payments, just a tiny one-time investment. Good quality decals last for decades, and the weather does harm them much either. Thus, your vehicle sticker will serve its purpose for an extended period making it a perfect investment.
6. Tons of Customisation
With today’s digital prints, a vehicle decal could be anything. They can incorporate your favourite colours or brand colour and styles in graphics, text or even both. Since the custom truck decals are relatively cost-effective, business owners can change them often to announce a new promotion, product or service.
7. Creative Decals Can Become Viral.
Going viral on social media helps the marketers to reach a larger audience and attract more prospective clients. If a creative vehicle decal advocates a strong message that appeals to the audience, people will not hesitate to share it. Going viral will lead to greater visibility and more customers.
Vehicle decals are more than just displaying the business name and information. They are an expression of the business which has the power to communicate and attract.