Explore the advantages and disadvantages when applying Amazon SEO as a tactic to increase your store’s revenue. Keep reading for more details.
When confronted with such stiff competition on the world’s largest e-commerce platform like Amazon, it is natural for sellers to come up with different strategies in order to expand the business.
Among them, Amazon SEO is arguably one of the most popular approaches. By taking advantage of how Amazon’s algorithms function, Amazon SEO brings the best out of your listings and ensures that your products are visible to potential buyers.
However, there are a few downsides to this marketing tactic that many people are unaware of. To help you better understand its working mechanism, below is a detailed article on the pros and cons of utilizing Amazon SEO in your business.
What Is Amazon SEO?
If you are familiar with Amazon, you would know that this website pivots on the use of a search engine. Whenever a buyer types in a particular phrase or term into the search bar, the hosting engine will scan through all the listings and product pages available in the system, thus finding out any offer that matches as closely with the original search as possible.
Given how Amazon allows retailers to showcase their products to potential customers, the majority of businesses opt for search engine optimization. In other words, they will perfect their product web pages and tailor them to the requirements of Amazon’s algorithms.
Everything from the title, description, bullet points, FAQs to visual assistance and keywords will be taken into account. Amazon SEO sees to it that a listing is detailed and exhaustive, providing a comprehensive guideline regarding the product for sale.
This way, when anyone tries to search for a particular item using certain phrases, they are more likely to be exposed to your already optimized listing.
What Are The Pros Of Amazon SEO
1. It is an economical choice
If you intend on running Amazon ads, you would surely be charged with a hefty amount of money, depending on the scale of your campaign. For start-ups and small businesses, spending cash recklessly is out of the question, given their limited budget.
But when it comes to listing optimization, rest assured that you do not have to spend a lot. In most cases, you might need to invest in a few photoshoot sessions to get the best photos and videos for the products. Or sometimes, you need to give away free samples for buyers to leave reviews on your listing.
But once the preparation is over, there is no need to fuss about the cost involved. Amazon SEO is all about researching the right keywords, writing the most coveted copy, arranging blocks of texts so that they appear to be scannable, inserting images that draw customers in, etc.
All of these tasks could be done free of charge, and one single person is perfectly capable of handling the job. You only have to hire a person specializing in digital selling and get it done, or you can complete it yourself!
2. It helps to keep customers engaged
ourceThere are many occasions when customers visit a landing page, and then decide to back down right away. This is because sellers fail to recognize the importance of having a neat, well-written listing.
For example, imagine you are a buyer trying to find a food processor when you happen to stumble upon a certain offer. But you cannot find any useful information about the specifications, usage, and warranty policies of the product. Worst of all, there are no high-quality images for you to envision what the gadget looks like in reality. Does this scenario sound horrid?
For Amazon stores that lack optimization, this is the awaiting future. When customers are on the threshold of placing an order, they always want to be informed and updated.
They need to know the ins and outs of the item they are about to purchase. Amazon SEO grants you the perfect opportunity to realize this potential.
3. It can bring about long-lasting results
You only need to optimize your listing once, and it will stay that way for years to come. While a bit of editing and check-ups are necessary, in most cases, you do not have to worry much about SEO in the long term.
This is different from running Amazon ads, as they stop being beneficial the moment you decide to halt the campaign.
What Are The Cons of Amazon SEO
1. It does not bring immediate results
If your store does not have extensive traffic, it would be unrealistic to expect a boost in revenue just a few days after finishing the SEO process. Your store needs time for customers to come around, figure out what it has to offer, and seal the deal.
Therefore, it is too often that using Amazon SEO alone is not enough to extract shopping behaviors from your target audience. In most cases, you end up having to run an ad campaign to attract more shoppers. If you refuse to do so, it may take a while before your SEO effort pays off.
2. It is time-consuming
Amazon SEO is not the most challenging job in the world, but it calls for a high level of meticulousness and attention to detail.
If your store has tens of products, get ready to spend hours browsing through the Internet trying to find the relevant keywords, drafting the most concise and helpful content, and on and on. The sheer workload is not to be ignored.
While Amazon SEO does have some downfalls, it cannot be denied that this approach is a favorable choice for aspiring retailers wishing to expand their businesses.
For those in need of more detailed advice on auditing your listings more effectively, go to olifantdigital.com and check out the latest articles. Do not miss out on the chance to improve your expertise today!