If you have a brand and you don’t have a social media presence, you will fall behind your competition. Therefore, it has become extremely crucial to build a strong social media presence if you want to grow your customer base and sales.
There are a whopping 2.50 billion monthly active users on Facebook. According to a recent research, 63% American people use Instagram on a daily basis. What does this imply? It simply means that there are a lot of people out there who are just casually scrolling through social media; they could end up becoming your potential customers.
Maybe you already have a social media account, but you don’t have an active, thriving social media presence. If this is the case, there is a high chance that you are not getting new followers each month who are interested in your products/services or interacting on your platform. In order to increase your brand visibility and generate more revenue, it is important that you focus on stepping up your social media game.
Whether it’s on Facebook, Twitter, LinkedIn, or Instagram, you can work on improving your social media presence to get your business in front of more consumers and increase your sales like never before. With some simple tips, you will no longer be stuck on what to do with your abandoned social media accounts or struggle with gaining new followers. We have put together tips and tricks that you can use to improve and grow your social media presence right away. So, let’s dive right in!
Use the Right Tools
This is one of the most important steps. In order to improve your social media presence, you need to be more active on your social media accounts and post on a regular basis. In fact, according to a study, businesses are usually recommended to 15 times per day. But as an entrepreneur, there is a lot on your plate and you just cannot find enough time in your day to log in to multiple social media accounts. That’s where the social media tools come into the picture.
It is crucial to use the right tools to schedule your social media posts. This will not only save you time but also help you stay active on social media. You can make the most of Buffer to manage all of your social media accounts in one place. It is one of the best platforms to schedule posts weeks beforehand, analyze how your posts are doing and post on your preferred platform at preferredtimes. In order to ensure that you are making the most of social media platforms, you would definitely require Windstream Internet.
Show the Human Side to Your Audience
Make sure that you show a softer side of your brand to your audiences. What does this mean? Well, it is about interacting with your audience through your social media accounts on a regular basis.
This doesn’t mean that you just share a promotional post or a link to your article and hope that your audience will read it or click on it. This means making an effort to get your message across and interacting with your potential and existing customers.
Make sure you respond to messages and posts from your audience as quickly as possible and interact with them when they show interest in your products and services. Let them know what your brand is all about and how can it play a vital role in their lives. This is one effective way to make your audience feel more connected to you.
You just can’t expect your customers to know everything about your social media platforms and go searching for the products or services you are offering themselves –it is your responsibility to let them know that they exist. If you take the right steps to make customers follow or like your social media accounts, they are more likely to take action.
Start Promoting Your Social Media Accounts
If you haven’t started promoting your social media accounts to your customers, it’s high time to do so. Make sure your posts are engaging and information so that your customers interact with you on all your platforms. Don’t forget to add your social media feeds to your sidebar. On top of that, you should consider adding social media icons to your site.
Blog posts are a great way to keep your audience updated. It is important that you let your audience know they can follow you on social media at the end of your blog posts. Also, using email marketing to promote your social media accounts can work like magic for your newly-established business. All in all, when people are aware of your presence on social media, you will be on your way to achieve your business goals.