In order to establish an online presence for the small businesses online, it is important to get search engine optimization (SEO) and search engine marketing (SEM) for your business websites. You can’t just expect your website to gain visibility and expect people to find your website by themselves. If you have started a new online business, and have no clue about online marketing, you have come to the right place.
SEO and SEM are undoubtedly the best strategies for your small business. SEM is a marketing strategy for internet marketing that helps to promote websites by increasing their visibility in searches, or advertising them on search engines such as Google and Bing.
On the other hand, SEO is also a strategy to increase organic traffic on your website by optimizing your website content and keywords and as a result make your website rank higher on search engines and outrank your competitors. There are affordable small business SEO and SEM specialists such as spiky SEO to help you outperform your competition and grow your business.
In this article, you will learn what SEO and SEM are, and how you can effectively integrate these marketing strategies to drive organic traffic to your business website.
Benefits of SEO
When you get your website optimized for search engine results pages (SERPs), it makes your website become a leading site on the visibility search. SEO can make a huge impact, it can make you achieve your business goals such as increase in your business leads and sales.
You can beat your competitor if your website has a strong SEO base, then certainly your website can rank higher in the popular search engines.
The biggest benefits of getting your website optimized for search are:
- SEO drives quality traffic to your website
- Don’t have to pay for getting ads in SEO
- You will get more clicks with SEO than PPC
- SEO helps to build strong PR
- SEO helps you outrank your competitor
- Make your website more visible and known, and a user-friendly one for people to identify your products easily
- SEO helps you achieve higher conversion rates resulting in increased sales and profits
Benefits of SEM
SEM is a marketing strategy, it runs paid ads that appear on the search engine result pages (SERPs). SEM ensures that your small business is growing in an incredibly competitive market.
Search engine marketing helps in overall increase of your product awareness and visibility.
Through paid and targeted campaigns, it guarantees the exposure especially if your business does not have an authoritative position in the business world.
SEM as compared to SEO provides fast results, with a guaranteed success to have higher conversion rates. SEM has an ability to target locations, and types of consumers or targeted audience and therefore has proved to be very effective if used in conjunction with SEO.
SEM and SEO are stronger together
Both of these effective strategies have the same goal, that is to bring quality traffic to your web pages. They do have different techniques but if you need your small business to grow and climb up Google rankings then using the two together is the great way to achieve results faster.