3 Tips On SEO For Service Businesses

SEO is a complex and ever-changing world. It’s hard to keep up with all the changes and algorithms Google makes, but we can offer some tips to help businesses stay on top of their local SERPs. Whether you’re thinking about taking your website SEO into your own hands or want to hire an agency, these tips will hopefully provide you with some insight on what to do for your service website.

Let’s take a look at three simple steps that can be implemented today:

1: Optimize Your Site For Local Search

Local SERPs are becoming more and more popular and if you own a small business, chances are you’re ranking in local SERPs already. Take a look at your Google My Business page.

One of the most important things to do is fill out all the relevant information on your GMB page. Fill out as much information as you can (e.g. Hours, Address, Phone Number), including uploading photos and videos of your business (a Google map is another plus).

2: Improve Your Site’s Speed

Speed is one of the ranking factors that Google takes into consideration, but what does it actually mean for your website. It means that the website is light and loads fast on browser applications when searched. The main areas to improve to ensure your speed is optimal is to compress images, minimise javascript and house all your tracking tags in a unified tag manager (such as Google Tag Manager).

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3: Create Robust Content

Google is rewarding sites that provide the most value to their audience. Not only should you create great content for your website, but you should also make sure your site’s content provides consistent value to the people who are reading it. This will not only increase organic traffic and conversions, but it will help Google rank your site higher in SERPs.

If you’re stuck with content ideas, check out this helpful article on SEO for professional services to get you started.

Final Thoughts

It’s hard to keep up with all the changes and algorithms Google makes, but there are a few things you can do right now that will help your service-based business rank higher in local SERPs. If you’re not convinced by speed or content alone, take a look at this simple test on how slow websites affect customers. There is no time like today for getting started!

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